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Company Stationery - Impressions count
Everyone judges a business by first impressions. Very often first impressions come in the mail.
How often have you done it yourself? Made a first judgement about a possible supplier, based on the written communications they send you. Are their letters and leaflets professionally printed on good quality, even glossy, paper? Do they use embossed and letterheaded paper or just plain white, even recycled paper? Do they have a graphic logo, or a tacky one that a teenager has designed on a home PC? Is the envelope printed with the company name, or do their letters arrive in thin and nondescript brown window envelopes?
One of the essentials of business is to appear prosperous, even if the money is all borrowed. Without the appearance of prosperity, forget the idea of finding customers.
Cheap paper, cheap envelopes and Do It Yourself headed paper are sure signs of a small company that cannot afford better. Would you want to buy from this company, when there seems every chance that they will go bust and you lose your deposit?
Business stationery needs to appear professionally designed and printed. The paper needs to be 100gsm rather than the cheaper 60 or 80gsm that is often used. Laid paper gives a better impression again.
Compliments slips sent out with quotations and brochures are a small, but appreciated gesture, a gesture that tells your customers you can afford such trimmings.
Business cards that are professionally designed stand out a mile from the ones designed by a machine at the gas station or shopping mall.
Letter heads can be printed on an inkjet printer, but the embossed and professionally printed letterhead quotation will get the job every time over the smudgy amateurish DIY job. People do not just go on price any more, they judge the company by the quality and appearance of its written materials.
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